How To Plan Your Facebook Strategy
- Swafwan Salim
- May 11, 2016
- 1 min read
First Things First: Create a Plan
Quantify Your Goals: Use your current Facebook analytics to determine goal target clickthrough, prospect to contact, and contact to customer conversion rates. Having set numbers will allow you to easily analyze your results.
Review Your Buyer Personas: In order to increase your number of customers through Facebook, you need to be reaching the right audience. Study up on who your ideal audience is and the best ways to target them.
Create a Unified Campaign: What you do on Facebook should go hand-in-hand with the rest of your marketing in order to maintain a cohesive brand image that resonates well with your audience. Make sure what you’re posting and offering on Facebook is integrated into the rest of your marketing efforts.
Create a Content Calendar
Creating high quality Facebooks posts and offers requires time that you may not have. The solution to this is to create a content calendar that includes what you want to post and when you want to post it to Facebook. Use a social media publishing tool to automate your posts.This will help ensure you have a consistent flow of content being published, even when you’re at your busiest.
Your calendar should include everything from specific offers to industry information you want to share with your fans. Don’t forget to schedule posts that promote your latest blog content. Your goal should be to publish diverse content as frequently as possible without sacrificing quality.
This way you can focus your daily efforts on working leads, interacting with fans, creating new posts, and monitoring your analytics.
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