How people interact with search engines
One of the most important elements to building an online marketing strategy around SEO is empathy for your audience. Once you grasp what...
What is Search Engine Optimization (SEO)?
SEO is a marketing discipline focused on growing visibility in organic (non-paid) search engine results. SEO encompasses both the...
Why Monitoring Matters
Sometimes we forget that all those little profile avatars whizzing through our social media news feeds are actually humans. We forget...
How to Monitor Social Media in 10 Minutes a Day
Introduction Monitoring your business’ social media presence is incredibly important. You need to respond to people talking about your...
Essential Steps to Internet Marketing
If you’re reading this article , chances are you’re either a marketing professional or a business owner who understands the importance of...
How To Plan Your Facebook Strategy
First Things First: Create a Plan Quantify Your Goals: Use your current Facebook analytics to determine goal target clickthrough,...
Understanding LTV:CAC
For eCommerce, it’s important to get past the idea of just making the immediate sale. As marketers we want to think about the entire...
A little About Google AdWords
We disused about Learn the basics of PPC Marketing in my last article . Google AdWords is the single most popular PPC advertising system...
Basics of Pay-Per-Click (PPC) Marketing
Whether you’ve heard a little about PPC marketing and are curious to learn more, or you already know that you want to use PPC to market...
Here are five reasons to start an eCommerce business now.
Worldwide, ecommerce is expected to grow by as much as 13 to 25 percent. Projections from eMarketer are showing rapid worldwide ecommerce...
