What is Search Engine Optimization (SEO)?
SEO is a marketing discipline focused on growing visibility in organic (non-paid) search engine results. SEO encompasses both the...
Why Monitoring Matters
Sometimes we forget that all those little profile avatars whizzing through our social media news feeds are actually humans. We forget...
How To Plan Your Facebook Strategy
First Things First: Create a Plan Quantify Your Goals: Use your current Facebook analytics to determine goal target clickthrough,...
Basics of Pay-Per-Click (PPC) Marketing
Whether you’ve heard a little about PPC marketing and are curious to learn more, or you already know that you want to use PPC to market...
